Blog

Is packaging graphic design in your Too Hard Basket?

 Last week I had a call from a prospective customer.

They were looking for a better packaging solution for their product.

No problem.

 

But as I worked through their requirements, I realised they’d fallen into the same trap as many of our clients do.

Their focus was on the physical aspects of the packaging. They
weren’t thinking about the packaging graphics opportunity.

In fact, they’d put packaging graphics firmly in the Too Hard Basket. And that’s where we find a lot of our customers put it.

Why?

  • They’re not quite sure who to engage with to get it sorted
  • They’re unsure if their graphic designer understands the type of printing available for their packaging
  • They haven’t got time to think about what they need
  • They wonder whether it will help them sell more product anyway
  • They’re unsure of the cost implications

Sound familiar?

If you’ve put product branding and packaging graphics in your Too Hard Basket, we can help.

You don’t need to know exactly what you want, or what you want your design to look like. We’ll help you get to that by asking you the right questions.

With answers to the right questions, we’ll develop the graphics for your packaging for you, as part of a total packaging solution.

We’ll create a 3D rendering of the proposed design. This way you get to see exactly what your finished product will look like. No need to use your imagination, and no chances of crossed wires. Once you’re happy with the design, all the specs can be signed off and your packaging goes into production.

Our aim is to make the process as easy and efficient as possible.

In fact, we can go from brief to final design in 24 hours.

And the best part? It’s all part of our service.

Take that customer I mentioned earlier. Before talking to us they were just going to stick a label on a plain white bag because they didn’t know how to deal with it otherwise.

We got straight to the bottom of what they needed. Within 24 hours we had a design proposal for them. They loved it and it’s now in production (they went for a printed multiwall paper bag with smart graphics)

How’s your Too Hard Basket looking?

Need our help? Contact me (Leon) on +64 21 228 3063 or email leon@smartpack.co.nz